The EdenMountain Exchange
The exchange for Enterprise Non-Operating Rights
An ENOR is a brand's right to a territory where it does not operate. Brands list ENORs to raise capital without debt or dilution. Verified investors buy them, hold them and trade them on the first market built for the asset class.
- ENORs listed
- 589
- Brands
- 61from 15 countries
- Territories
- 101
- Completed sales
- 1210 relisted
ENORs listed since July 2024By month
One ENOR, from listing to the secondary market
MUTE, a UK electric moped subscription brand, listed rights to 14 territories where it does not operate. This is the record of its Saudi Arabia ENOR, taken from the exchange's listing history.
Today: offered by its holder on the secondary market. MUTE's repurchase window stays open until August 19, 2029.
- Originator
- MUTE
- Holder
- Verified investor
- Secondary market
- Offered to other investors
The market as it moves
Full market activityWhere ENORs are listed
LiveExchange activity
Updates as it happensTwo sides of every ENOR
Brands
Capital for growth from territories a brand is not using yet
Badiani1932, the Florentine gelato maker with shops in London, Brighton, Barcelona, Malaga and Paris, has listed 17 territories on the exchange. All 17 carry the same repurchase terms, 10% a year over three years, and Badiani is looking for operating partners in all of them.
- No debtNo loan, no interest and no repayment schedule.
- No dilutionNo shares issued and no board seats given up.
- Full controlThe brand, the business and every unsold territory stay with the brand.
- A way back inA repurchase option fixes the cost of buying a territory back.
Investors
A position in where a private brand expands next
Outside private equity, angel rounds and franchising, there has been little way to take part in a private brand's growth. An ENOR is a defined, recorded position in one brand and one territory, and it can be sold on.
- A say in that marketThe brand can enter the territory only by repurchasing under its listed option or by reaching terms with the holder.
- Terms up frontPrice, repurchase rate and validity period are on the listing before you commit.
- A secondary market10 of the 12 ENORs sold so far are back on the market, listed by the investors who bought them.
- Information to judge itListings cover operations, team, customers, competition, financials and growth plans.
How the exchange works
Every member is verified before they can list, offer or buy, and every sale runs on the same standard-form Transfer Agreement under English law.
Request access
Brands and investors register for free and choose their side of the exchange.
Verification
A third-party provider checks identity and screens against sanctions and anti-money-laundering lists. Brands also show they can act for the company.
List or browse
Brands publish a business profile and list ENORs by territory. Investors browse listings anonymously.
Buy or offer
Buy at the listed price, or offer your own amount for 3 to 30 days. Some brands accept offers only.
Hold or resell
The exchange issues the ENOR Holder Certificate and updates it on every transfer. Holders can relist at any time.
Insights and research
All insightsDue diligence on an ENOR listing: a checklist for investors
The exchange verifies every seller. Checking the listing itself falls to you: a section-by-section checklist for reading one before you buy or make an offer.
ReadEdenMountain Market Report: October 2026
591 ENORs from 61 brands, 12 completed sales and the first trading on a secondary market. What the exchange's records show 27 months after the first listing.
ReadPricing an ENOR: a guide for brands
How brands on the exchange set prices and repurchase terms, what buyers look at, and three patterns from current listings.
ReadFrom the press office
All press releasesEdenMountain becomes ENOR, taking the name of the asset class it created
The company that created Enterprise Non-Operating Rights now trades under the asset's name. Nothing changes for members.
Read the releaseGrowthX Capital for Investment becomes EdenMountain's lead institutional investor
GrowthX Capital for Investment backs the next phase of growth as EdenMountain scales the world's first marketplace for ENORs.
Read the releaseEdenMountain and Snoonu sign a strategic partnership
Two days after the Jahez agreement, Qatar's delivery and super-app platform Snoonu signs on to bring ENORs to the merchants it serves.
Read the releaseJoin the EdenMountain exchange
Registration is free. Choose the side of the exchange you are on and verification starts from there.