Doha, Qatar, July 9, 2026. EdenMountain, the world's first ENOR® marketplace, has entered a strategic partnership with Snoonu, one of Qatar's leading on-demand delivery and super-app platforms, to enable the brands, restaurants and cafés within Snoonu's merchant network to benefit from a new asset class: ENORs®.
The partnership marks a step toward expanding business opportunities, fostering sustainable growth and supporting these companies as they expand within Qatar and beyond.
The two organizations will collaborate on enabling secure, transparent and efficient ENOR® transactions across Qatar and the wider region. Through this partnership, EdenMountain's ENOR® model will help the restaurants, cafés and brands partnered with Snoonu unlock value from their non-operating rights, access new sources of capital and expand into regional and international markets.
The collaboration also gives investors access to a curated pipeline of promising consumer brands with strong growth potential.
At a glance
- Partner
- Snoonu, on-demand delivery and super-app platform, Qatar
- Signed
- Doha, July 9, 2026
- Who it reaches
- Brands, restaurants and cafés in Snoonu’s merchant network
- Scope
- ENOR transactions in Qatar and the wider region
This release was issued under the company's former name, EdenMountain.
About EdenMountain
EdenMountain operates the first exchange for Enterprise Non-Operating Rights (ENORs), an asset class it created. An ENOR is a licensed, transferable right to a brand's intellectual property in a territory where the brand does not operate. Brands list ENORs to raise capital without debt or dilution; verified investors buy, hold and resell them, with every holder recorded on an ENOR Holder Certificate. EdenMountain is operated by EdenMountain Holdings Limited and is based in New York. More at edenmountain.com.