White paper · October 2026
Enterprise Non-Operating Rights: an introduction for institutional investors
A 16-page primer on the asset class for investment committees and their advisers: what an ENOR is and is not, how the exchange works, how a holding can end, what the market looks like after 27 months and the risks to weigh.
Enterprise Non-Operating Rights: an introduction for institutional investors
EdenMountain Insights · October 2026
Inside the paper
- The asset in one pagep. 2
- What an ENOR includes and excludesp. 3
- Who can do what after a salep. 4
- How the exchange worksp. 5
- How a holding can endp. 6
- The market after 27 monthsp. 8
- Pricing and repurchase termsp. 11
- Due diligence and risksp. 13
- Glossaryp. 15
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Four findings from the paper
01The position is defined by what neither side can do
After a sale, the brand cannot open in the territory alone and the holder has no operating right. The holder's position rests on the brand needing the territory back.
02Most brands fix their way back in advance
85% of ENORs carry a repurchase option, most often over three years. That sets a known price for the brand's return, though the option stays the brand's to use.
03Supply on the secondary market has started
Holders have relisted 10 of the 12 ENORs sold so far. No resale has completed yet, which matters for anyone planning an exit.
04Due diligence sits with the buyer
The exchange verifies every seller; what a listing says is for the buyer to check. The paper sets out a checklist for reading a listing and the questions to put to a brand.
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