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Host SavoieSwitzerlandRepurchase 10% a year, 2 yrsEdinburgh Supplies LTDSouth KoreaRepurchase 10% a year, 5 yrsSnow BrokerJapanRepurchase 10% a year, 3 yrsLyfeindex LimitedBelgiumRepurchase 5% a year, 10 yrsBullion RumTanzaniaRepurchase 5% a year, 10 yrsMUTEJapanRepurchase 10% a year, 5 yrsBenito'sJapanRepurchase 5% a year, 10 yrsAnnard LtdUnited StatesRepurchase 5% a year, 5 yrsKEMA Storköksförsäljning ABChinaRepurchase 10% a year, 5 yrsTruth Treatment SystemsBrazilRepurchase 5% a year, 10 yrsRicher EducationKuwaitRepurchase 50% a year, 2 yrsBelle CoachworksAustraliaRepurchase 5% a year, 7 yrsArconoQatarRepurchase 8% a year, 5 yrsK-FabQatarRepurchase 10% a year, 5 yrsNoordungQatarRepurchase 15% a year, 3 yrsMobo EatsNetherlandsRepurchase 10% a year, 3 yrsEngingNepalRepurchase 10% a year, 3 yrsRabosaUnited Kingdom, EnglandRepurchase 10% a year, 3 yrsShocklogicBahrainRepurchase 50% a year, 2 yrsStagefrights Murder MysteriesChinaRepurchase 15% a year, 3 yrsThe Mortgage Advice ClubQatarNo repurchase optionAdventura GlobalBrazilRepurchase 5% a year, 5 yrsShapeaccelerator BVChinaRepurchase 10% a year, 3 yrsIndoor Vertical.FarmQatarRepurchase 10% a year, 3 yrsCrowd CookwareBahrainRepurchase 10% a year, 3 yrsLandskapetGermanyRepurchase 10% a year, 3 yrsGreenolaOmanRepurchase 10% a year, 3 yrsCaravans In The SunGermanyRepurchase 10% a year, 3 yrs

EdenMountainBrand guide

One name for the asset, the exchange and the company

EdenMountain becomes ENOR. Visitors learn a single word, and it is the word for the thing they are buying and selling. This guide sets out the name and its architecture, the mark, color, type, iconography, imagery, motion and voice.

Why ENOR

becomes

ENOR
  • The asset is the brandEvery listing, certificate and press release already says ENOR. Naming the company after the asset means the brand is learned in the same moment as the product.
  • Exchanges name the marketThe New York Stock Exchange says what it trades, and Nasdaq became the word for the market it runs. ENOR runs the only market for ENORs.
  • Eden Mountain said nothing about the businessIt reads as a resort or a fund, and it asked visitors to learn two names before the idea made sense.
  • It reads like a tickerFour capital letters sit naturally on quote screens, certificates and market data.

Brand architecture

One masterbrand. The exchange, the asset, the record and the research take no names of their own: each is ENOR followed by a plain noun.

  • ENOR

    Company

    The masterbrand and the company's name. Always in capitals; ENOR® on first mention in formal documents.

  • The EdenMountain Exchange

    Marketplace

    The market where ENORs are listed and traded. Use the full phrase when the exchange itself is the subject.

  • an ENOR, ENORs

    Asset

    Enterprise Non-Operating Right. Singular with "an"; plural with a lowercase s. Never Enor, Enors or ENOS.

  • ENOR Holder Certificate

    Record

    The digital record of an ENOR and its holder. Always the full name, capitalized.

Publications follow the same rule: EdenMountain Insights for research and guides, the EdenMountain Market Report for quarterly figures.

Color

Navy and ENOR Blue carry the brand moments; paper and ink carry the reading. Every text pairing below meets WCAG AA. Values are set in OKLCH and converted to hex.

Night#060d22 · oklch(.165 .045 266)Banner, heroes, footer
Deep#101e41 · oklch(.245 .07 265)Dark bands, data panels
ENOR Blue#1c59e0 · oklch(.515 .215 263)Links, data, the lifted cell · 5.8:1 with white
Ink#0e1727 · oklch(.205 .035 262)Text and primary buttons · 17.2:1 on paper
Ice#bcd5f7 · oklch(.865 .055 256)Text on night · 12.9:1
Tint#e8f1ff · oklch(.955 .022 262)Highlights on light
Paper#f9fafc · oklch(.984 .003 262)Page ground
Slate#535b6a · oklch(.47 .026 262)Secondary text · 6.5:1 on paper
Signal#00774c / #52db9cListed, live
Amber#a0600b / #f0ba59Reserved, under offer
Mist#eef1f6Alternate bands, market tape
Line#dce0e7Rules and borders

Status colors always travel with a label: Listed, Under offer, Reserved, Sold, Relisted. Charts use ENOR Blue for a single series and never use status colors for data.

Type

One family, Golos Text, set with restraint: medium weights for headings, sentence case without closing periods, and tabular figures wherever numbers sit in columns.

  • Display
    560 · -0.024em · 36 to 60 px    The exchange for Enterprise Non-Operating Rights
  • Heading
    560 · -0.018em · 28 to 40 px    One ENOR, from listing to the secondary market
  • Body
    400 · 16 to 17 px · 1.6    The certificate names the brand, the territory, the date of sale and any repurchase terms, and it passes to the next holder when the ENOR is resold.
  • Data
    600 · tabular figures    589 listed · 101 territories · 1.331×
  • Label
    600 · 13 px    Exhibit 1 · ENORs listed, cumulative by month

Icons and pattern

Line icons drawn on an 18-unit grid with a 1.5 stroke and square ends. The territory grid, with one lifted cell, is the only pattern; use it where there is no photograph.

Brand
Certificate
Territory
Exchange
Verification
Market data

Imagery and motion

Footage of city grids seen from directly above, graded to night and ice, always under a navy overlay. City blocks read as territories without anyone having to say so. Event photography comes from EdenMountain's own signings.

  • The liftThe signature move: one cell rises 0.16 of a cell up and to the right, in 0.5 to 1.1 seconds on an ease-out curve.
  • Live pulseA ring that expands and fades where market activity happens. Never more than one at a time per territory.
  • Count and drawFigures count up once and lines draw once, when they first enter the screen. Nothing loops except the tape.
  • AvoidStock people, handshakes, trading floors, coins, glowing networks and anything that suggests guaranteed returns.
A city grid at night seen from directly above, graded navy with ice-blue streets
Hero footage: overhead night grid, 12-second loop, graded in-house.

Applications

ENOR
ENOR
Aljoharah AlArnous
CEO and Co-Founder
edenmountain.com
Business card, 85 by 55 mm: night front, paper back.
Report cover: the white paper, with the territory grid where there is no photograph.
ENOR
591
ENORs on the exchange, October 27, 2026
Social post: one figure, the source date and the lockup.

Voice

Institutional and plain. Define before you sell, use the exchange's own figures with a date, and state limits and risks in full sentences, in American English.

Before

Find the right Capital. Welcome to EdenMountain; your global marketplace for Enterprise Non-Operating Rights: ENORs

ENOR

The exchange for Enterprise Non-Operating Rights.

Before

These latent assets have remained hidden, unrecognised, and unmonetised.

ENOR

A brand has always held rights to the markets it does not serve. An ENOR makes them tradable.

Before

Enjoy Significant Upside Potential.

ENOR

An ENOR carries no promised return, and a buyer may not be there when you want to sell.

Directions we set aside

  • Keep the EdenMountain name

    It works for a fund or a resort. It describes neither the asset nor the exchange, and it splits attention across two names.

  • An up-tick triangle

    It nods to the old mountain, but on an exchange it reads as a price arrow and suggests returns no one can promise.

  • Private-bank green and gold

    The old palette signals inherited wealth. It made a new market look like an old one, the NYSE side of the brief.