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EdenMountainPress

CompanyNovember 2, 2026New York

EdenMountain becomes ENOR, taking the name of the asset class it created

The company that created Enterprise Non-Operating Rights now trades under the asset's name. Nothing changes for members.

New York, November 2, 2026. EdenMountain, which created the Enterprise Non-Operating Right and runs the exchange where it is listed and traded, today becomes ENOR. The company now carries the name of its asset: ENOR stands for Enterprise Non-Operating Right, a brand's licensed and transferable right to a territory where it does not operate.

Since the first ENORs were listed in July 2024, 61 brands headquartered in 15 countries have listed 591 ENORs covering 101 territories. 12 sales have completed, and 10 of the ENORs bought on the exchange have since been offered again by their holders, the first trading on a secondary market for the asset class.

Why the name changes

Brands, investors and partners already use the word ENOR in every listing, certificate and agreement. Naming the company and the exchange after the asset means a visitor learns one word, and it is the word for the thing being bought and sold.

What changes and what does not

  • The company name, the website at enor.co and the visual identity change today.
  • Listings, member accounts and ENOR Holder Certificates carry over unchanged.
  • Every transaction remains governed by the standard-form Transfer Agreement under English law and by the Platform Terms and Conditions.
  • The company continues to be based in New York and operated by EdenMountain Holdings Limited.

Backing and partners

The change follows a period of institutional support for the asset class. In 2026 GrowthX Capital for Investment became the company's lead institutional investor, and strategic agreements with Jahez Group in Saudi Arabia, Snoonu in Qatar and Bank al Etihad in Jordan are bringing ENORs to brands and investors across the region.

About EdenMountain

EdenMountain operates the first exchange for Enterprise Non-Operating Rights (ENORs), an asset class it created. An ENOR is a licensed, transferable right to a brand's intellectual property in a territory where the brand does not operate. Brands list ENORs to raise capital without debt or dilution; verified investors buy, hold and resell them, with every holder recorded on an ENOR Holder Certificate. EdenMountain is operated by EdenMountain Holdings Limited and is based in New York. More at edenmountain.com.

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