Doha, Qatar, July 9, 2026. GrowthX Capital for Investment has become EdenMountain's lead institutional investor, marking an important milestone in the journey to scale the world's first marketplace for ENORs®.
Beyond investment, the partnership reflects a shared belief in the future of EdenMountain's new asset class and supports the next phase of growth, from expanding into new markets and accelerating platform development to growing the team and bringing ENORs® to more brands and investors.
Through this investment, GrowthX Capital for Investment supports EdenMountain as it enters new markets, accelerates platform development, scales its marketing and grows its team. Beyond capital, the partnership pairs GrowthX's investment expertise with EdenMountain's vision for ENORs®, creating a foundation for innovation and long-term growth.
The investment also gives GrowthX exposure to EdenMountain's future growth and to the emerging ENORs® asset class, a first-of-its-kind category that lets brands monetize their non-operating rights while giving investors access to a new asset class.
Built by Saudi founders, EdenMountain is becoming the infrastructure for a new way of expanding businesses globally.
Investment highlights
- GrowthX joins as EdenMountain's lead institutional investor, backing its next phase of growth.
- Funding to enter new markets, accelerate platform development, scale marketing and grow the team.
- A partnership that combines GrowthX's investment expertise with EdenMountain's ENORs® model.
This release was issued under the company's former name, EdenMountain.
About EdenMountain
EdenMountain operates the first exchange for Enterprise Non-Operating Rights (ENORs), an asset class it created. An ENOR is a licensed, transferable right to a brand's intellectual property in a territory where the brand does not operate. Brands list ENORs to raise capital without debt or dilution; verified investors buy, hold and resell them, with every holder recorded on an ENOR Holder Certificate. EdenMountain is operated by EdenMountain Holdings Limited and is based in New York. More at edenmountain.com.