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Host SavoieSwitzerlandRepurchase 10% a year, 2 yrsEdinburgh Supplies LTDSouth KoreaRepurchase 10% a year, 5 yrsSnow BrokerJapanRepurchase 10% a year, 3 yrsLyfeindex LimitedBelgiumRepurchase 5% a year, 10 yrsBullion RumTanzaniaRepurchase 5% a year, 10 yrsMUTEJapanRepurchase 10% a year, 5 yrsBenito'sJapanRepurchase 5% a year, 10 yrsAnnard LtdUnited StatesRepurchase 5% a year, 5 yrsKEMA Storköksförsäljning ABChinaRepurchase 10% a year, 5 yrsTruth Treatment SystemsBrazilRepurchase 5% a year, 10 yrsRicher EducationKuwaitRepurchase 50% a year, 2 yrsBelle CoachworksAustraliaRepurchase 5% a year, 7 yrsArconoQatarRepurchase 8% a year, 5 yrsK-FabQatarRepurchase 10% a year, 5 yrsNoordungQatarRepurchase 15% a year, 3 yrsMobo EatsNetherlandsRepurchase 10% a year, 3 yrsEngingNepalRepurchase 10% a year, 3 yrsRabosaUnited Kingdom, EnglandRepurchase 10% a year, 3 yrsShocklogicBahrainRepurchase 50% a year, 2 yrsStagefrights Murder MysteriesChinaRepurchase 15% a year, 3 yrsThe Mortgage Advice ClubQatarNo repurchase optionAdventura GlobalBrazilRepurchase 5% a year, 5 yrsShapeaccelerator BVChinaRepurchase 10% a year, 3 yrsIndoor Vertical.FarmQatarRepurchase 10% a year, 3 yrsCrowd CookwareBahrainRepurchase 10% a year, 3 yrsLandskapetGermanyRepurchase 10% a year, 3 yrsGreenolaOmanRepurchase 10% a year, 3 yrsCaravans In The SunGermanyRepurchase 10% a year, 3 yrs

EdenMountainInsights

GuideOctober 27, 20266 min readEdenMountain Insights

Pricing an ENOR: a guide for brands

How brands on the exchange set prices and repurchase terms, what buyers look at, and three patterns from current listings.

A brand sets the price of every ENOR it lists. There is no reference price for a new asset class, so the decision rests on two things buyers will weigh: how strong the business is, and how much the territory could be worth to it. This guide covers both, then looks at how brands on the exchange have set their repurchase terms.

What buyers weigh

On the business side, buyers look for a brand that is recognized and trusted, a track record measured in years, a clear position against competitors, loyal customers, more than one location and finances that can support expansion. On the territory side they consider its size, its population and economy, how well it suits this kind of business and the local trends that could shape demand.

The two interact. A strong brand in a territory that suits it is worth more than the same brand in a market where it would struggle, and listings that explain the fit help buyers price it.

Three patterns in repurchase terms

A repurchase option changes what a buyer is paying for, because it fixes the brand's cost of coming back. 85% of listings carry one, and brands set them in three distinct ways.

  • One set of terms everywhere. Badiani1932 lists 17 territories, all at 10% a year for three years, and is looking for operating partners in each. Buyers can compare its territories on the territory alone.
  • Terms by tier. MUTE uses two: 10% a year for five years in six markets, including Japan, India, Brazil and Saudi Arabia, and 5% a year for ten years in eight others.
  • No option where partners are the goal. Several of COLIVE's listings carry no repurchase option, including the three it has sold. Any return to those territories runs through an agreement with the holder.

The trade-off in the rate and the window

A higher rate makes a buyback more expensive for the brand and the ENOR more attractive to buyers. A longer window gives the brand more time to decide and leaves the holder waiting longer for an answer. Most brands on the exchange settle on three years: 320 listings use a three-year window, usually at 10% or 25% a year.

Who can buy, and at what price

By default, a verified buyer can pay the listed price at checkout, and any buyer can make an offer at a different price with a validity of 3 to 30 days. Brands that want to know who is buying can take offers only; 9 brands on the exchange do, and each offer reaches them with the buyer's profile.

Prices are not fixed once listed. The records show 233 price updates since launch, which suggests brands treat a listing price as a starting point and adjust it as interest becomes clear.

Before you list

  • Pick the year you are most likely to want each territory back, then set a window that covers it.
  • Decide whether you want operating partners, and say so in your originator's preference.
  • Complete every section of your profile, including financials and growth plans. Buyers price the risk they cannot see.
  • Choose between checkout and offers only before your first listing goes live.

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