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EdenMountainPress

PartnershipJune 13, 2026Amman, Jordan

EdenMountain and Bank al Etihad sign a strategic MoU to support Jordanian business growth

Signed in Amman, the memorandum with Bank al Etihad brings ENORs to Jordanian brands and to investors in the region.

Representatives of Bank al Etihad and EdenMountain at the signing in Amman

Amman, Jordan, June 13, 2026. EdenMountain, the world's first ENOR® marketplace, has signed a Memorandum of Understanding with Bank al Etihad, one of Jordan's most respected financial institutions and a long-standing supporter of entrepreneurship, to collaborate on facilitating secure, transparent and efficient ENOR® transactions in Jordan and the wider region.

The partnership marks a step toward building infrastructure for non-operating rights, giving businesses and investors access to a new asset class.

Through the partnership, both organizations will help local brands unlock value from their non-operating rights, access new sources of capital and expand into regional and international markets.

The collaboration also gives investors access to a curated pipeline of promising consumer brands with strong growth potential. By combining EdenMountain's ENORs® model with Bank al Etihad's commitment to the Jordanian economy, the partnership aims to support entrepreneurship, cross-border growth and sustainable economic value creation.

At a glance

Partner
Bank al Etihad, Jordan
Agreement
Memorandum of Understanding
Signed
Amman, June 13, 2026
Scope
Jordan and the wider region, with support for Jordanian entrepreneurs
Signing of the memorandum of understandingRepresentatives of Bank al Etihad and EdenMountain shake hands

This release was issued under the company's former name, EdenMountain.

About EdenMountain

EdenMountain operates the first exchange for Enterprise Non-Operating Rights (ENORs), an asset class it created. An ENOR is a licensed, transferable right to a brand's intellectual property in a territory where the brand does not operate. Brands list ENORs to raise capital without debt or dilution; verified investors buy, hold and resell them, with every holder recorded on an ENOR Holder Certificate. EdenMountain is operated by EdenMountain Holdings Limited and is based in New York. More at edenmountain.com.

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